Social responsibility for Vienna
magdas was founded by Caritas of the Archdiocese of Vienna in 2012 with the goal of finding entrepreneurial solutions to social challenges where it makes sense and is possible. We are a social business, and we believe that everyone has the potential to do great work. This belief allows us to create future opportunities for people who may not have a chance with many other employers. In our four business divisions—magdas RECYCLING, magdas REINIGUNG, magdas HOTEL, and magdas ESSEN—we offer high-quality products and services with added social value. magdas employs more than 250 people, around two-thirds of whom face barriers to entering the labour market.
Our mission
magdas is convinced that economic success and social action are not a contradiction. With our social business company, we create meaningful training and employment opportunities and open up future prospects for people who are not given a chance by many other employers. We see potential where others focus on obstacles. Social responsibility is our core principle as well as the added value of our high-quality products and services for our customers. We prove it: things can be done differently.
Our Vision
For everyone who is willing and able to learn and work, there is a suitable and sustainable apprenticeship or job. It doesn’t matter where someone comes from, the colour of their skin, what they believe in, or the history they carry with them – all individuals have potential and talents that should be recognised, nurtured, and developed, making them great and valuable colleagues.
Impact business, made in Vienna
Our history
magdas was founded by Caritas of the Archdiocese of Vienna with the goal of finding entrepreneurial solutions to social issues where it is both reasonable and feasible.
Since our founding, magdas RECYCLING has been responsible for the Caritas mobile phone collection. In Vienna-Floridsdorf, we recycle mobile phones from the Ö3-Wundertüte.
Link zu RECYCLING
With magdas ESSEN, we are launching a social enterprise in communal catering in Vienna. We prepare fresh meals for people in residential homes, offices, kindergartens, and schools.
Link zu ESSEN
We are opening magdas KANTINE, where we provide delicious meals in the former Ankerbrot factory in Vienna-Favoriten.
Link zu externer Seite https://magdas-hotel.at/de/kantine-im-kulturhaus-brotfabrik
We are committed to finding long-term ways to integrate people with refugee backgrounds into the labour market and established the magdas Social Business association to make this possible.
We opened magdas HOTEL, Austria's first social business hotel near Vienna’s Prater, as part of our successful labour integration project for people with refugee experience.
Link zu HOTEL
magdas REINIGUNG became part of our social enterprise and has been providing professional daily maintenance cleaning with social added value in Vienna and the surrounding area ever since.
Link zu REINIGUNG
We fulfil our social responsibility through our dedicated training programme for young refugees in three high-demand apprenticeships.
We are moving to the magdas HEARTQUARTER in Vienna-Liesing. Austria's most sustainable commercial building is now home to magdas ESSEN with magdas KÜCHE and magdas OFFICE.
After seven years, the temporary use licence for our pop-up hotel in Vienna’s Prater expires. In October, the team opens magdas HOTEL Vienna City in Ungargasse 38.
Link zu externer Seite https://www.magdas-hotel.at
Our magdas ESSEN and magdas HOTEL divisions have been awarded the Austrian Ecolabel. Additionally, magdas ESSEN is recognised as a TOP training company.
By opening a second magdas HOTEL in Vienna in 2027, we will double our social impact and create even more opportunities for committed individuals to enter the labour market.
The team
Our team is as diverse and colorful as the society we live in. Over 250 people work together across four areas to deliver professional services with added social value. At magdas HEARTQUARTER, four service centres ensure that our teams can support both customers and colleagues in the best possible way.
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Awards and prizes
magdas aims to make the world a better place. The numerous awards our social business has received for its commitment to sustainability, innovation, and social responsibility demonstrate that we have already made a significant impact. Here, we present a selection of these accolades.
2024
Verified Social Enterprise
The Verified Social Enterprise label is awarded by the Federal Ministry for Labour and Economics to social enterprises established to make a societal – social or ecological – contribution. magdas HOTEL is honoured to hold this seal.
2023
Vienna's TOP-Training Company
We firmly believe that apprenticeships shape the future. Since 2018, we’ve been training young people as chefs in a modern canteen kitchen in Vienna-Liesing. Since 2023, we have been awarded the ‘Vienna TOP Apprenticeship Company’ seal.
2023
Austrian Ecolabel
Since 2023, both magdas ESSEN and magdas HOTEL have been awarded the Austrian Ecolabel. This officially confirms that we meet the highest ecological, health, and quality standards.
2019
Gold for sustainability
With 961 out of 1,000 possible points in the ÖGNB sustainability certification, magdas HEARTQUARTER, along with magdas KÜCHE, is the commercial project awarded the highest number of points by the Austrian Sustainable Building Council.
2016
Guardian & Observer Travel Award
In 2016, magdas HOTEL was honoured with the Ethical Award by the British newspaper The Guardian. The award was presented by the newspaper's esteemed travel editorial team.
2016
Trigos
Social Entrepreneurship at its best. In 2016, magdas HOTEL was awarded the TRIGOS, Austria’s most prestigious award for responsible business practices.
2015
State Prize for Design
magdas HOTEL receives the Austrian State Prize for Design for its creative popup hotel. The combination of creative design, upcycling, co-creation, and social impact was particularly impressive.
2015
PKF Hospitality Award
In 2015, magdas HOTEL is awarded the "Hospitality Innovation Award" in recognition of significant achievements that have had a lasting impact on the international hotel industry.